Gibson Film Gets Huge Marketing Effort
AP. "Churches are reserving entire theaters for opening day. A national evangelical organization is helping sell tickets from its Web site. Pastors are planning sermons timed to the movie's Ash Wednesday release. Mel Gibson's epic, The Passion of the Christ, is the subject of an unprecedented marketing effort that has inspired everyday Christians and their spiritual leaders to sell the film and its message - both to other faithful and the nonreligious." :: Submitted for your Gospel Preached to All (Matthew 24:14) files.